Branding & Reputational Management
Brands define who you are, communicating your vision, values and personality. Protecting and enhancing your brand's reputation is crucial. We can help on a number of levels, from the creation of a new brand to the development of communication strategies to tackle complex reputational challenges.
Alex Tranda, with whom Marjorie worked at Saatchi & Saatchi, has, through future considerations established himself as someone who is not only highly regarded in the commercial world, but who has increasingly turned his hand to imaginative social branding.
A lot of Marjorie's career has been spent working for significant British Social brands including Campaign for Nuclear Disarmanent, the Royal College of Nursing and the Commission for Racial Equality. During her time as Head of Communications at the CRE, awareness of the Commission and its purpose went up from 33-53%.
Greville Percival, director of research at that stage, now runs Forsythe Consulting, tailor made to provide market research and measurement of similar exercises in branding and communications today.