Social Campaigning & Marketing
More and more businesses are looking at strategic partnerships with social causes which align with their longterm objectives. NGOs and charities want these links to spread their social messages. The benefits to both parties can be enormous.
We have extensive experience in identifying partnership opportunities and supporting their development. We also have through Alex Tranda a wealth of experience for developing and managing conventional marketing programmes for clients.
Marjorie Thompson and Hamish Pringle wrote ‘Brand Spirit: How Cause Related Marketing Builds Brands’ which is now in Chinese, Portuguese, Russian, German, Turkish and Estonian. They are working on a revised edition which should be published in the new year which will look at the amazing changes in social marketing since their book first came out.
"Marjorie Thompson epitomises principles. ethics, creativity, fun honesty and professionalism. She was great to work with and to do so successfully and effectively in achieving our organisation's communications objectives."
Herman Ouseley, now Lord Ouseley, former Chairman Commission for Racial Equality.
"I first met Marjorie Thompson during the first Gulf War when we were sparring partners on National TV on a regular basis. She was Chair of CND and I was Deputy Director of the IISS (International Institute for Strategic Studies), thus both coming from opposite intellectual perspectives. I always admired her for her integrity and intellectual capacity - a true professional."
Colonel Mike Dewar, CEO One Design Consultancy.
"Marjorie gives 150% to any job. She is a joy to work with!"
Steve Mannix, CEO, SHAPE (disability arts organization).